We’re Samplrr

Experiential marketing that puts
your product in the right hands.

We run product sampling and on-ground activations for FMCG brands across 90+ Indian cities, then track every sample to the consumer.

Trusted by leading brands

Coca-ColaRED FMcult.fitBODYARMORSetuNESCAFÉNestléThe Posh MonkEpigamiaTata Gluco+Anytime FitnessBingo!Center FreshMAGGISunfeastCoca-ColaRED FMcult.fitBODYARMORSetuNESCAFÉNestléThe Posh MonkEpigamiaTata Gluco+Anytime FitnessBingo!Center FreshMAGGISunfeast
5M+
Samples distributed
90+
Cities, PAN India
1M+
Households targeted
50+
Live campaigns tracked
Selected work

Real Work.Real Impact.Real Results.

Every number here comes from an activation we ran.

See all work →
Coca-Cola Christmas activation with festive live experience, audience and Coca-Cola branding
Coca-Cola
COCA-COLA CHRISTMAS ACTIVATION

The Great Coca-Cola Wall of Magic.

A festive Coca-Cola experience built around immersive visuals, live entertainment and Christmas energy.

MumbaiCity activationChristmasFestive activationLiveAudience experience
See case study
Epigamia protein shake gym sampling activation
Epigamia
EPIGAMIA · PROTEIN SHAKE SAMPLING

7.3K+ samples.
35+ gyms reached.

Across Cult, Anytime and 35+ premium gyms.

See case study
Nescafe cold coffee sampling activation
NESCAFÉ
NESCAFÉ · COLD COFFEE SAMPLING

2.4K+ samples.
Made for the on-the-go youth.

Across metro cities, built for a young urban audience.

See case study
Body ArmourBrand activation · LinkedIn
EpigamiaProtein sampling · LinkedIn
SetuBrand activation · LinkedIn
Red FM · TashanbaazBrand activation · LinkedIn
NESCAFÉ × KITKATBrand activation · LinkedIn
Body ArmourBrand activation · LinkedIn
EpigamiaProtein sampling · LinkedIn
SetuBrand activation · LinkedIn
Red FM · TashanbaazBrand activation · LinkedIn
NESCAFÉ × KITKATBrand activation · LinkedIn
What we do

On-ground marketing that turns trial into sales.

Four ways we get your product in front of the right consumer.

MAGGI experiential marketing game and sampling activation
Experiential MarketingExplore →

Experiences people remember

Interactive experiences built around games, product trial, and moments people remember. From concept to on-ground execution, we make the brand part of the experience.

Coca-Cola product sampling activation with consumers
Brand ActivationsExplore →

Put your brand in the moment

Create high-impact brand moments where people naturally gather. From malls and festivals to high-footfall spaces, we bring your product to life through memorable, measurable interactions.

Epigamia product sampling activation at the point of decision
BTL MarketingExplore →

Activation at the point of decision

Activation at the point of decision: mall kiosks, shop-in-shops, markets and residential societies across India.

Sunfeast event marketing activation with game and sampling
Event MarketingExplore →

Footfall, play, and proof

Big-ticket events with interactive games, live sampling, and crowd-first experiences. We build the footfall, run the engagement, and measure what it delivered.

Testimonials

What brands say after the work gets done.

Real feedback shared by people who have worked with Samplrr.

GGoogle ReviewClient feedback4.8★★★★★

“We partnered with Samplrr for RideShare Sampling. Every premium cab rider in South Mumbai received our sample, with a QR-led Buy Now journey to BigBasket.”

P
PankajGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“We received 1,200+ verified emails and phone numbers from people who tried the product and gave feedback. It made our retargeting significantly more effective.”

K
Kamran AnsariGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“The pilot through Samplrr’s white-label boxes gave us such specific fragrance feedback that we tweaked the formula before launch.”

S
Simeon AbrahamGoogle reviewer
GGoogle ReviewClient feedback4.2★★★★☆

“Samplrr identified the exact tech parks and premium gyms in Gurgaon where our ideal customer spends time. Wastage was near zero.”

R
Rajesh RajGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“For our snack brand launch in Delhi NCR, Samplrr gave us real-time data on who was trying the product. Highly professional and result oriented.”

T
Tushvlogs 7506Google reviewer
GGoogle ReviewClient feedback4.0★★★★☆

“They managed our 10-city launch without a hiccup. The real-time dashboard kept our marketing team updated every hour.”

S
Sk NaharGoogle reviewer
GGoogle ReviewClient feedback4.6★★★★½

“The detailed consumer insights on demographics and feedback helped us tweak our packaging before the national rollout.”

V
Ved Prakash VermaGoogle reviewer
GGoogle ReviewClient feedback4.4★★★★☆

“Samplrr’s promoters knew our product USP and could answer technical questions. It felt like an extension of our marketing team.”

S
Selvi SelviGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“Samplrr helped us partner with a leading gym chain for our health bar samples. The synergy significantly lowered our cost per acquisition.”

V
Venkateshwaran AravindanGoogle reviewer
GGoogle ReviewClient feedback4.3★★★★☆

“Loved the live updates. We didn’t have to wait for a weekly report—we could see campaign progress on our phones.”

S
Sarathy MGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“Their tech-enabled monitoring significantly reduced sample wastage compared with our previous agency.”

B
Basarath AnsariGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“Their pilferage management is top notch. Using the BTL app, we could track every sample distributed.”

T
Tarun ChouhanGoogle reviewer
GGoogle ReviewClient feedback4.8★★★★★

“We used Samplrr for a goody-bag sampling at a major fashion event. The feedback helped us refine our packaging.”

T
Tarun ChouhanGoogle reviewer
GGoogle ReviewClient feedback4.2★★★★☆

“Samplrr helped us partner with a leading delivery app to include our samples in orders. The synergy was perfect.”

I
its_rajesh jhaGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“With Samplrr’s digital sampling approach, we actually got feedback from customers who tried the product. Worth every penny.”

A
Aditya RastogiGoogle reviewer
GGoogle ReviewClient feedback4.6★★★★½

“Their tech-enabled distribution ensures samples reach the specific target demographic, not random passersby. Best ROI in the industry.”

V
Vivek SahuGoogle reviewer
GGoogle ReviewClient feedback4.4★★★★☆

“They understood the psychology of sampling and suggested high-footfall metro stations for our beverage brand. Conversion rates were impressive.”

S
SUMIT PRAJAPATIGoogle reviewer
GGoogle ReviewClient feedback4.8★★★★★

“We needed to reach skincare enthusiasts aged 18–30. Samplrr’s segmented user base helped us avoid wasting samples on the wrong demographic.”

O
Omkar SahuGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“Their on-ground activation ideas and sampling strategies brought our product directly into consumers’ hands. The results were measurable and impactful.”

B
Baljeet SinghGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“We’ve seen users who tried us on Samplrr a year ago become some of our most vocal brand advocates on social media.”

A
AryaGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“Samplrr made our product sampling campaign effortless. From planning to execution, everything was well managed.”

N
Nitin KushwahGoogle reviewer
GGoogle ReviewClient feedback4.3★★★★☆

“Our supermarket sales increased by 20% after Samplrr’s weekend activation drive. They really know how to convert a taster into a buyer.”

N
Nobita NobiGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“We saw a visible spike in social mentions during the sampling roadshow. Samplrr knows how to bridge on-ground activation with digital.”

V
Vishal SharmaGoogle reviewer
GGoogle ReviewClient feedback4.8★★★★★

“We partnered with Samplrr for RideShare Sampling. Every premium cab rider in South Mumbai received our sample, with a QR-led Buy Now journey to BigBasket.”

P
PankajGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“We received 1,200+ verified emails and phone numbers from people who tried the product and gave feedback. It made our retargeting significantly more effective.”

K
Kamran AnsariGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“The pilot through Samplrr’s white-label boxes gave us such specific fragrance feedback that we tweaked the formula before launch.”

S
Simeon AbrahamGoogle reviewer
GGoogle ReviewClient feedback4.2★★★★☆

“Samplrr identified the exact tech parks and premium gyms in Gurgaon where our ideal customer spends time. Wastage was near zero.”

R
Rajesh RajGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“For our snack brand launch in Delhi NCR, Samplrr gave us real-time data on who was trying the product. Highly professional and result oriented.”

T
Tushvlogs 7506Google reviewer
GGoogle ReviewClient feedback4.0★★★★☆

“They managed our 10-city launch without a hiccup. The real-time dashboard kept our marketing team updated every hour.”

S
Sk NaharGoogle reviewer
GGoogle ReviewClient feedback4.6★★★★½

“The detailed consumer insights on demographics and feedback helped us tweak our packaging before the national rollout.”

V
Ved Prakash VermaGoogle reviewer
GGoogle ReviewClient feedback4.4★★★★☆

“Samplrr’s promoters knew our product USP and could answer technical questions. It felt like an extension of our marketing team.”

S
Selvi SelviGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“Samplrr helped us partner with a leading gym chain for our health bar samples. The synergy significantly lowered our cost per acquisition.”

V
Venkateshwaran AravindanGoogle reviewer
GGoogle ReviewClient feedback4.3★★★★☆

“Loved the live updates. We didn’t have to wait for a weekly report—we could see campaign progress on our phones.”

S
Sarathy MGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“Their tech-enabled monitoring significantly reduced sample wastage compared with our previous agency.”

B
Basarath AnsariGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“Their pilferage management is top notch. Using the BTL app, we could track every sample distributed.”

T
Tarun ChouhanGoogle reviewer
GGoogle ReviewClient feedback4.8★★★★★

“We used Samplrr for a goody-bag sampling at a major fashion event. The feedback helped us refine our packaging.”

T
Tarun ChouhanGoogle reviewer
GGoogle ReviewClient feedback4.2★★★★☆

“Samplrr helped us partner with a leading delivery app to include our samples in orders. The synergy was perfect.”

I
its_rajesh jhaGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“With Samplrr’s digital sampling approach, we actually got feedback from customers who tried the product. Worth every penny.”

A
Aditya RastogiGoogle reviewer
GGoogle ReviewClient feedback4.6★★★★½

“Their tech-enabled distribution ensures samples reach the specific target demographic, not random passersby. Best ROI in the industry.”

V
Vivek SahuGoogle reviewer
GGoogle ReviewClient feedback4.4★★★★☆

“They understood the psychology of sampling and suggested high-footfall metro stations for our beverage brand. Conversion rates were impressive.”

S
SUMIT PRAJAPATIGoogle reviewer
GGoogle ReviewClient feedback4.8★★★★★

“We needed to reach skincare enthusiasts aged 18–30. Samplrr’s segmented user base helped us avoid wasting samples on the wrong demographic.”

O
Omkar SahuGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“Their on-ground activation ideas and sampling strategies brought our product directly into consumers’ hands. The results were measurable and impactful.”

B
Baljeet SinghGoogle reviewer
GGoogle ReviewClient feedback4.5★★★★½

“We’ve seen users who tried us on Samplrr a year ago become some of our most vocal brand advocates on social media.”

A
AryaGoogle reviewer
GGoogle ReviewClient feedback4.9★★★★★

“Samplrr made our product sampling campaign effortless. From planning to execution, everything was well managed.”

N
Nitin KushwahGoogle reviewer
GGoogle ReviewClient feedback4.3★★★★☆

“Our supermarket sales increased by 20% after Samplrr’s weekend activation drive. They really know how to convert a taster into a buyer.”

N
Nobita NobiGoogle reviewer
GGoogle ReviewClient feedback4.7★★★★½

“We saw a visible spike in social mentions during the sampling roadshow. Samplrr knows how to bridge on-ground activation with digital.”

V
Vishal SharmaGoogle reviewer
Where we activate

Your consumer, met everywhere they already are.

We activate where your consumer already spends time, across 90+ cities.

Premium gyms

Cult · Anytime · Gold's

Reach people already ready to act.

We reach people who already care about what they put in their body.

Festivals & events

Comic-Con · Makers Market

Make every crowd count.

From city festivals to marathons, we meet crowds already in a buying mood.

Quick-commerce

Blinkit · Zepto · Swiggy

Put product discovery on the doorstep.

Sampling through Blinkit, Zepto, Swiggy Instamart and BigBasket.

Travel

Airports · Trains · Flights

Own the moments between journeys.

Airports, flights, trains and buses, where attention is captive.

Colleges

Fests · Youth IPs

Win attention where the next generation gathers.

Campus fests and youth IPs across more than 90 cities.

Corporate & societies

Offices · Co-working

Be present where everyday life happens.

Offices, co-working spaces and residential societies.

Premium gyms

Cult · Anytime · Gold's

Reach people already ready to act.

We reach people who already care about what they put in their body.

Festivals & events

Comic-Con · Makers Market

Make every crowd count.

From city festivals to marathons, we meet crowds already in a buying mood.

Quick-commerce

Blinkit · Zepto · Swiggy

Put product discovery on the doorstep.

Sampling through Blinkit, Zepto, Swiggy Instamart and BigBasket.

Travel

Airports · Trains · Flights

Own the moments between journeys.

Airports, flights, trains and buses, where attention is captive.

Colleges

Fests · Youth IPs

Win attention where the next generation gathers.

Campus fests and youth IPs across more than 90 cities.

Corporate & societies

Offices · Co-working

Be present where everyday life happens.

Offices, co-working spaces and residential societies.

Why Samplrr

Built for measurable on-ground impact.

01 Connect · Acquire · Convert

Our Connect, Acquire, Convert method turns one real interaction into a trial and a sale.

02 Tech-enabled sampling

Smart vending and a zero-pilferage system account for every sample.

03 Real-time dashboards

One live dashboard shows city-by-city progress as it happens.

04 Pan-India network

We deploy across 90+ cities, premium venues, festivals and quick-commerce.

05 Data-driven targeting

We target by pincode, income and region, then adjust mid-campaign on live data.

06 FMCG specialists

We know the playbooks for food, beverage, wellness, beauty, pharma and household.

Articles

Explore our thoughts.

Field notes on experiential marketing, sampling ROI and winning India's consumer touchpoints.

Check our blog →
Experiments / Research

Why gym-floor sampling out-converts the mall kiosk

June 2, 2026 · 5 min read
Read more →
Trends

The quiet rise of quick-commerce sampling

May 19, 2026 · 4 min read
Read more →
Tech

Zero-pilferage: what smart vending changed about sampling

Apr 28, 2026 · 6 min read
Read more →
Playbook

Reading the room: data-driven targeting on the ground

Apr 9, 2026 · 5 min read
Read more →
Immense Expertise, For Your Benefit

The Samplrr Blog

Practical thinking on product sampling, consumer psychology, campaign design and the moments that turn trial into demand.

Experiencing Brands Through Product Sampling

Experiencing a product is a sensory experience. Consumers engage all their senses to experience a product. If they like the product, it forms a halo effect around a brand. Product sampling companies understand that free product samples work at a psychological level. It wins over new consumers and increases the chance of them making them buy. This sparks positive conversations adding value to the product sampling campaign.

A Sampling Agency With A Deep Knowledge Of Sampling Psychology

There is a difference between a crowd of engaged audiences and on-foot traffic of passers-by. It is not about the location the samples are displayed in. It is customer psychology that is the secret sauce to an excellent sampling campaign.

What makes people approach the sampling table or makes them feel good about your product?

Sampling has much more psychology than most people can gauge on the outside. There are ways to make a campaign alluring. The idea is to make the audience experience a warmer memory associated with your product. We design the sampling campaigns at our product sampling company to achieve this. We attract consumers with display design, influencer branding, and more. As a sampling company, we transform your brand into an enriching consumer experience. We make product sampling a party and remind customers of a pleasurable experience.

Our Product Sampling Agency Makes It A Piece Of Cake

We deliver seamless product sampling campaigns to make an impact. As a product sampling agency, we get your products into the right hands and deliver the desired ROI. We know how to cut a dash. We are a sampling company that puts the customer first. We are always prepared for a nationwide campaign, offering expertise not found elsewhere.

A Sampling Agency That Stands Out

We understand what it takes to put a brand on the map. Our product sampling company experts craft campaigns by combining design and logistics management. This creates a unique experience for the consumers. Because, why settle for the ordinary when you can be exceptional?

One Of The Most Trusted Product Sampling Companies

We generate rich industry-leading experiences. We provide clients with insights into the campaigns, from activation until completion. Because, the proof is in the pudding. A leading product sampling company, we are trusted by big brands and SMBs alike.

Product Sampling Company With A Difference

We work with your teams both off-site and on-premises. To influence and attract the consumers, we sketch out the most viable plan. The goal is to increase brand recognition and demand for the product. We strive to achieve direct insight resulting from the sampling process. Our product sampling company allows the team to focus on what they are good at. Every sampling company has its specialty. Our team specializes in designing sampling campaigns and promoting them well. Our in-house team has a lot of

FAQs

Questions? We've got answers.

Which touchpoints can you sample at? +
Premium gyms (Cult, Anytime, Gold's), festivals and events (Comic-Con, Makers Market), metros and airports, flights, trains, buses, colleges, corporate offices, societies, and quick-commerce platforms like Blinkit, Zepto and Swiggy Instamart.
How do you prevent sample misuse? +
Our tech-enabled model uses smart sampling vending machines and a zero-pilferage system with geo-tagged monitoring, so every sample is tracked from dispatch to the consumer's hand.
How will I see what's happening on the ground? +
You get one live dashboard with city-wise and platform-wise progress, delivery status, and campaign photographs, updated in real time.
How many cities can you cover? +
We have run activations across 90+ cities in India, with a database of more than 1M households for intent-based targeting.
How is ROI measured? +
We track samples distributed, consumer engagement and feedback, and sales uplift around activation zones, then refine the campaign mid-flight on live data.

Let's plan your next activation.

Tell us the brand, the product and the market. We'll bring the touchpoints, the team and the tech. Zero obligation.

Plan a campaign →